Agrofirm "Promin", having 40 hectares. Recently, the company has registered its own brand Promin and is actively preparing to enter the Ukrainian market.

This was told by the deputy director of the farm "Promin" and the son of the founder of this farm Anatoly Nebozhenko.

“Our juices can already be found on store shelves in the district and in Kharkov itself. We also deliver our products to local educational institutions, because we are confident in excellent quality and have all certificates of conformity. Now we are negotiating with representatives of large retail chains and want to expand the market for our juices, ”said the farmer.

Anatoly Nebozhenko said that the range of Promin products is represented by pure and mixed juices. So, consumers have apple-pumpkin juice as a favorite. In addition, the farm produces apple, apple and carrot, apple and grape, apple and pumpkin, apple and beetroot and other juices.

All raw materials are grown and processed only in gardens and on the fields of the farm. Natural pasteurized juices are made without sugar, and also do not add any dyes or preservatives on their own line. Juices are bottled and sold in special packages of 3 liters.

Juices can be delivered by New Mail throughout Ukraine. The process of entering the market for a new brand promises to be lengthy.

“In fact, it is very difficult for a simple farmer to go into large retail with his products. We go through a lot of checks, provide a bunch of necessary documents, and the negotiations themselves can last several months.

I would very much like the large Ukrainian chains to be more interested in high-quality products of their own manufacturer, rather than chasing lower prices, ”said Anatoly Nebozhenko.